The basic concepts and principles of marketing (e.g., needs, wants, demands; the customer satisfaction). The process of marketing from market selection to marketing mix strategy. The traditional marketing mix strategy detail including production, pricing, place, and promotion (4Ps). The more conceptions of the marketing development (including 4Rs, 4Cs, 4Vs, and Experience Marketing, etc.). The new marketing view development with internet (including e-commerce, the entire network marketing, etc.). The practical case solved by the students based on the marketing theories and method.
- 教师: 张保银