| 内容提要: |
One of the issues facing universities operating in a range of market situations and contexts is that of plagiarism. Different universities have taken different approaches in dealing with this issue. In Chinese university , this issue is of particular concern. It is also an issue in a climate where students increasingly see themselves as consumers with increased rights, power, status and legal standing (Onsman, 2008). The study found that there were several reasons why students tended to plagiarism and these included challenges of language, skill and respect for ‘the foreign expert’. What emerges from this paper is a complex and at times confusing web of perceptions and attitudes towards plagiarism. These pose a significant set of challenges for Chinese universities developing and delivering programmes in a range of markets, where the importance and value of attracting, supporting and, indeed, understanding Chinese students, has tended to underpin many university marketing efforts. |